top of page

About My Educational Background

My educational journey began with a foundation in technology, blossoming into a passion for understanding audiences and transforming data into impactful marketing strategies. My Bachelor's degree in Information Technology at Mumbai University equipped me with a strong base in data analysis and problem-solving skills, a valuable asset in today's data-driven marketing landscape. This wasn't just theoretical knowledge; I actively sought hands-on experience, leading a team to organize engaging events, building an e-commerce website from scratch, and even designing a database management system. These experiences fostered not only my communication and leadership skills but also a deep understanding of user-centricity, crucial for designing effective marketing strategies.
 

Fueled by this thirst for understanding people and the transformative power of data, I embarked on a Master's in Marketing Analytics at Clark University. This rigorous program honed my ability to translate complex data into actionable insights through research, analysis, and captivating visualizations. It wasn't just about crunching numbers; it was about uncovering hidden trends and weaving them into compelling narratives that resonate with audiences.
 

This unique blend of technical prowess, marketing acumen, and hands-on experience has shaped me into a marketer who not only sees the data but understands the people behind it. I am eager to leverage my diverse skillset to translate insights into strategies that drive meaningful results and contribute to impactful marketing solutions.

Education

Clark university.jpeg

MS in Marketing Analytics

January 2023 - May 2024

Clark University, MA - USA

My pursuit of a Master of Science in Marketing Analytics at Clark University ignited my passion for transforming data into actionable marketing strategies. The program equipped me with the essential skills and knowledge to thrive in today's data-driven marketing landscape.
 

Coursework:

  • Marketing Research and Analysis: Cultivated my ability to gather data, analyze trends, and translate insights into strategic marketing plans.

  • Visual Analytics & Business Intelligence: Empowered me to effectively communicate complex data stories through powerful visualizations.

  • Digital Marketing Analytics: Equipped me to measure and optimize marketing campaigns across various online channels.

  • Marketing Management & Sustainability Marketing: Provided a firm grasp of marketing fundamentals, consumer behavior, and emerging trends.

  • Python, Data Management & SQL for Analytics, Social Media Marketing, Information Systems for Analytics: Offered hands-on experience with essential marketing tools and technologies.

  • Managerial Statistics: Deepened my understanding of statistical methods specific to business applications, enabling me to make data-driven decisions with confidence.
     

Project:

Analyzed, visualized, and interpreted data to identify relationships between economic indicators and financial performance in the U.S. air transportation industry. Utilized Python, SQL, and statistics on the Jupyter notebook platform to uncover meaningful insights and showcase my ability to apply theoretical knowledge to solve real-world business problems.

This educational journey fueled my passion for uncovering hidden trends and turning data into knowledge that empowers informed decision-making. I'm confident that my analytical prowess, marketing expertise, and genuine interest in research make me a valuable asset for any organization seeking to unlock true marketing potential.

Mumbai university

BE in Information Technology

July 2015 - May 2019

Mumbai University, India

While my undergraduate foundation lies in Information Technology, I've actively nurtured a strong interest in marketing and its intersection with technology. This blend of technical expertise and marketing curiosity fueled my engagement in various activities and projects:
 

Marketing-Focused Skills and Projects:​

  • E-commerce Website Creation: Leveraging WordPress, I built an e-commerce website, demonstrating my ability to translate user needs into a functional and user-friendly digital platform. The project also allowed me to delve into Google Analytics, sparking my fascination with data-driven marketing insights.

  • Zoo Database Management System: Utilizing SQL, I designed and managed a comprehensive database system for a zoo. This project not only strengthened my technical skills but also highlighted my ability to organize, analyze, and interpret data sets – an essential asset in marketing research and analysis.

  • PR Head, IETE: As the leader of a seven-person team, I honed my communication, event management, and team leadership skills by organizing over 8 impactful events for 2+ years. This experience instilled in me the value of understanding audience needs and crafting engaging experiences.

bottom of page